Liquid Concealer Tube with Embossed & Debossed Logo
Embossed Debossed Concealer Tube Color Development
This project involved a liquid concealer container developed for a beauty brand. The packaging combines debossed and embossed detailing on a frosted round bottle, continuing onto the cap top with recessed lettering and a raised graphic in a single area.
The client aimed to create a exclusive, tactile tube that enhances brand recognition through both visual and touch experience.
Volume
10ml
Structure
Single-wall
Material
ABS+PETG
Finish
Frosted+EMBOSSED
The Challenge
01
02
Achieving both debossing and embossing within the same area
Ensuring compatibility between the applicator wand and the client's customized formula
03
04
Maintaining clarity and definition on curved surface
Maintaining consistency from sampling to mass production
Debossed Lettering
Embossed Cap Detail
Final brand presentation
Solution & Result
Embossed & Debossed Logo
We implemented a dual-mold strategy: a recessed (debossed) logo on the cap top and a raised (embossed) logo on the frosted bottle body.
Precision Tooling
Achieving sharp, clean edges for the embossed lettering on a curved, frosted surface while maintaining the structural integrity of the container.
• Clear and consistent embossed/debossed details with strong tactile feedback
• Sourced and customized raw materials based on the client’s formula to ensure compatibility
• The interplay between the metallic cap and the frosted body creates a multi-sensory experience
• Stable production quality across batches
This project highlights how advanced tooling and process control ensure consistent execution of complex packaging details.
Need Tactile Design for Your Packaging?
SHANZHOU
Some product visuals may display the earlier logo “SANZHOU”, which refers to SHANZHOU PACKAGING
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